University Course Management System
The New Media Drivers License℠ course at Michigan State University trains students in new media and digital marketing. The class includes instruction on blogging, digital public relations, search engine optimization (SEO) and the use of social media sites like Facebook, LinkedIn, Twitter and Youtube. This course is available to both MSU students and private corporate clients.
Since the course only meets twice during the semester, with all other interaction happening online, the course website, built by Zengenuity, is the central to how assignments are distributed, completed and graded. We also designed the site to facilitate the practice of social networking and blogging in a structured environment.
Course assignments are completed by students on their blogs, and students are expected to submit links to useful resources on the course site. These links and the best of student homework is republished to for other students to read. The very best examples are also published publicly on the example posts page. Students are also expected to complete their member profile and comment on the work of other students.
The course site is designed so that instructors and teaching assistants can easily monitor student progress and grade student work. A homework grading interface has been designed so that TAs do not have to go blog-by-blog to find the latest posts by students. Student comments are also counted automatically and can be viewed together collectively, so that participation grades are easy to calculate. Lastly, graders have the ability to push the very best work to the public site at a click of a button.
This course management system has been in place for three semesters at MSU, and has also been used with corporate clients.