Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the art of maximizing your web site’s search engine ranking. If you want to be on page one for Google searches, you need a savvy SEO strategy. At Zengenuity, we follow a proven process that includes keyword research, on-site and off-site techniques, and rigorous measurement to ensure you drive as much traffic to your site as possible.
Before We Begin: Doing the Research
An effective SEO strategy must be founded on research. We can help you find the right keywords to target for your audience, as well as use our sophisticated analysis tools to find out what your competitors are doing.
The most important technique to get higher search engine rankings is having web pages that are optimized for search engines to understand them. This involves things like proper HTML page structure, search engine friendly copyrighting and the correct use of hidden meta tags. Our web sites are designed to make this a cinch. How? Well, first, our content management system automatically creates proper page structure, so you don’t even have to think about it. Then, we build in text analysis tools, so you can easily check that you have the correct use of keywords in your copy. And finally, our sites always have a complete set of the hidden tags that search engines love, including important location tags that help them know where you are.
Once you’ve optimized your site for search engines, you can amplify your results even further by taking action elsewhere. This includes building links to your site from other blogs and websites, article submission and social networking. We can help you craft and execute a strategy to make the most of your off-site opportunities.
Measure Your Progress
No SEO strategy is complete without a full measure of the results. That’s why we provide you with on-demand reporting tools that show your current search engine rankings, your inbound links and which pages on your site are performing the best.